Previously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...
Continue ReadingPreviously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...
Continue ReadingInsights Strategy Data & Privacy
When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...
Continue ReadingGoogle’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...
Continue ReadingPreviously featured on the ANA
Continue ReadingInsights Strategy Optimization
Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...
Continue ReadingThe 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...
Continue ReadingArtificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...
Continue ReadingInsights Strategy Data Cooperative
Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...
Continue ReadingWill 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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