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Topic: Strategy

Insights Strategy Data Enrichment Data Cooperative

Leveraging Data Science for Powerful Audience Solutions

By Donna Hamilton on January 17, 2024

Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...

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Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

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Compliance Strategy Data & Privacy

Alliant Strengthens Commitment to Data Privacy and Compliance by Joining the Network Advertising Initiative

By Mitchell Eisenberg on November 8, 2023

In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today,Alliant is excited to announce that it has strengthened...

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Insights Strategy

2024 Election Activation Guide: Top Audiences to Swing the Vote

By Robert Haffeman on November 2, 2023

Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...

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Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

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Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

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Compliance Industry News Strategy

Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

By Mitchell Eisenberg on September 26, 2023

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

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Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

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Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

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Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

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