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Topic: Strategy

Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

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Insights Addressable TV Strategy

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

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Strategy Direct Mail

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn on May 14, 2020

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Clara Barnett on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

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Insights Strategy

What to Expect When Optimizing For LTV

By Rene Hamill on March 30, 2020

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

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Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

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Insights Modeling & Analytics Strategy Direct Mail

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Chris Hemick on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights Nonprofit Strategy

Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

By Chris Hemick on December 2, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

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Compliance Strategy

Preparing for CCPA

By Nicholas Godlove on November 7, 2019

There are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...

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