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Topic: Strategy

Insights Strategy Direct Mail Data Enrichment

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

By Ed Larkin on March 25, 2021

Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...

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Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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Company News Modeling & Analytics Programmatic Strategy

Measuring Data Quality with Truthset

By Chris Hemick on February 2, 2021

In late 2020 Alliant participated in the Q4 2020 Data Quality Truthscore release with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer...

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Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

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Insights Programmatic Addressable TV Strategy Direct Mail

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Chris Hemick on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Chris Hemick on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

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Insights Subscription Marketing Strategy

5 Data Habits of Successful Consumer Marketers

By Natalie Carnazza on November 9, 2020

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021....

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Insights Facebook Programmatic Addressable TV Strategy

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Chris Hemick on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

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