Alliant Blog listing page

By

Stay up to date

Topic: Strategy

Insights Strategy Data Cooperative

Charting a New Course and Leading Advertisers Beyond the Cookie

By Mareena Maki on March 12, 2024

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

Continue Reading

Insights Strategy Data Enrichment Data Cooperative

Leveraging Data Science for Powerful Audience Solutions

By Donna Hamilton on January 17, 2024

Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...

Continue Reading

Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

Continue Reading

Compliance Strategy Data & Privacy

Alliant Strengthens Commitment to Data Privacy and Compliance by Joining the Network Advertising Initiative

By Mitchell Eisenberg on November 8, 2023

In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today,Alliant is excited to announce that it has strengthened...

Continue Reading

Insights Strategy

2024 Election Activation Guide: Top Audiences to Swing the Vote

By Robert Haffeman on November 2, 2023

Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...

Continue Reading

Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

Continue Reading

Strategy Direct Mail Optimization

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on September 29, 2023

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Continue Reading

Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

Continue Reading

Compliance Industry News Strategy

Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

By Mitchell Eisenberg on September 26, 2023

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

Continue Reading

Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Continue Reading

Submit a Comment

Stay up to date