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Topic: Strategy

Insights Modeling & Analytics Strategy

Model Development is a Team Sport

By Malcolm Houtz on August 24, 2021

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their...

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Programmatic Strategy Direct Mail

How Triggered Direct Mail Campaigns Can Perform Better

By Kaitlin Dunn on August 18, 2021

Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also...

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Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Chris Hemick on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

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Insights DataHub Membership Nonprofit Strategy

A Nonprofit’s Secret Weapon for Post-Pandemic Success? Data Co-op Membership

By Michael Berger on May 28, 2021

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due...

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Insights Strategy Data Enrichment

3 Easy Ways to Apply Data Enrichment

By Chris Hemick on May 13, 2021

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

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Insights Modeling & Analytics Strategy

The Power in Marketers Understanding Predictive Modeling Methodologies

By Malcolm Houtz on May 6, 2021

Marketers are surrounded by predictive modeling and machine learning. Whether it’s the underlying algorithm(s) powering campaigns in DSPs, suggested subject lines in marketing automation...

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Insights Strategy Direct Mail

3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

By Kaitlin Dunn on April 26, 2021

Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...

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Insights Strategy Direct Mail Data Enrichment

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

By Ed Larkin on March 25, 2021

Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...

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Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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