Insights Modeling & Analytics Strategy Data Enrichment

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Insights Programmatic Addressable TV Strategy Direct Mail

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Strategy Data Enrichment

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

Insights Modeling & Analytics Programmatic Strategy

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

Insights Subscription Marketing Strategy

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021....

Insights Facebook Programmatic Addressable TV Strategy

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

Insights Subscription Marketing Strategy

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Insights Modeling & Analytics Strategy

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

Insights Addressable TV Strategy

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...