Insights Addressable TV Strategy

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. Alliant has a rich history in providing top performing...

Strategy Direct Mail

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Insights Events Industry News Strategy

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

Insights Strategy

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

Insights Industry News Programmatic Strategy

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

Insights Modeling & Analytics Strategy Direct Mail

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

Insights Subscription Marketing Modeling & Analytics Strategy

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

Insights Nonprofit Strategy

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

Compliance Strategy

There are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...