Insights Strategy CPG

In the modern marketing landscape, understanding the intricacies of consumer behavior is crucial, particularly for consumer-packaged goods (CPG) brands. CPG is a diverse and expansive...

Insights Strategy Data Cooperative

Lately, we’ve been hearing this question a lot: “Is a data coop like a clean room?” For marketers and those on the programmatic or TV side of the house, they may not have had previous...

Industry News Strategy

Previously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...

Insights Strategy Data & Privacy

When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...

Insights Strategy

Google’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...

Insights Strategy CTV

Previously featured on the ANA

Insights Strategy Optimization

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...

Insights Strategy Data

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

Insights Strategy AI

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

Industry News Strategy CTV