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Topic: Strategy

Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

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Compliance Industry News Strategy

Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

By Mitchell Eisenberg on September 26, 2023

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

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Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

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Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

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Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

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Modeling & Analytics Strategy Technology

Quality Audience Data, Marketing’s Essential Element in Advertising with AI

By Chris Morse on July 11, 2023

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

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Industry News Strategy

Why advertisers demanding higher-quality data and transparency will transform media buying

By Matt Frattaroli on June 26, 2023

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

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Insights Strategy Optimization

Doing More with Less: Optimize Campaigns Before They Launch

By Carly Dome on March 29, 2023

Welcome to the third installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

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Insights Strategy

Doing More with Less: Leveraging a Cooperative to Boost First-Party Data

By Donna Hamilton on March 8, 2023

Welcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

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Insights Strategy Technology

Doing More with Less: Maximizing One Audience Across Channels

By Matt Frattaroli on February 9, 2023

Given the current economic climate, marketers have been tasked to do more with the same (or less) than they’ve had in recent years. In day-to-day terms, that means brand marketers and...

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