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Topic: Strategy

Insights Strategy Direct Mail

3 Creative Ideas for Expanding Direct Mail

By Rene Hamill on January 24, 2023

With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted....

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Insights Strategy

Data Cooperative or CDP: Which Is Right for Your Brand?

By Matt Frattaroli on January 12, 2023

Brand marketers may find themselves seeking a silver bullet to achieve their first-party data goals, but there’s no one-size-fits-all solution. To be effective, first-party data assets must...

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Insights Strategy Technology

Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

By St.Clair Mclean on January 4, 2023

Originally featured on AdExchanger 

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Insights Strategy

How to Overcome Roadblocks in Your First-Party Data Roadmap

By Donna Hamilton on December 12, 2022

Originally Featured on Street Fight Mag Marketers and brands know they are losing access to the third-party cookies that once fueled their marketing and ad campaigns. But even with the...

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Insights Industry News Strategy

3 Key Areas Every Marketer Should Focus Energy in 2023

By JoAnne Monfradi Dunn on November 30, 2022

Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...

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Insights Strategy Data Enrichment

Real Ways to Deliver ROI with Data Enrichment

By Donna Hamilton on November 1, 2022

Originally featured on ANA

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Insights Strategy

This Election Year Reach for People, Not Just Voters

By JoAnne Monfradi Dunn on October 17, 2022

As political campaigns race to spend a record $10 billion to influence November 8 outcomes, many are relying on a tried-and-true strategy of targeting voters to influence their decisions.

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Insights Strategy

This is the Year for Political Campaigns to Prep for a Cookieless 2024

By JoAnne Monfradi Dunn on September 28, 2022

Originally featured on The Drum

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Insights Strategy

Data-Driven Tips for Maximizing Holiday Sales in a Downturn

By Kaitlin Dunn Troutman on September 22, 2022

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

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Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

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