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Insights Strategy

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

Insights Strategy

Originally featured on Association of National Advertisers (ANA)

Insights DataHub Membership Strategy

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

DataHub Membership Strategy

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

DataHub Membership Strategy

Originally Featured on WARC

Compliance Industry News Strategy

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

Insights Strategy

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

Insights Strategy Advanced TV

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

Insights Events Strategy

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

Insights Strategy Direct Mail

A version of this post originally featured in AdvertisingWeek Changes to the marketing world haven't been uniform throughout the pandemic, and while direct mail posted solid performance in...