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Insights Strategy

Originally featured on The Drum

Insights Strategy

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

Insights Strategy Data Enrichment

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

Insights Strategy

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

Insights Strategy

Originally featured on Association of National Advertisers (ANA)

Insights DataHub Membership Strategy

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

DataHub Membership Strategy

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

DataHub Membership Strategy

Originally Featured on WARC

Compliance Industry News Strategy

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

Insights Strategy

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...