Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...
Continue ReadingBrands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...
Continue ReadingOriginally featured on Association of National Advertisers (ANA)
Continue ReadingInsights DataHub Membership Strategy
The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...
Continue ReadingFor brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...
Continue ReadingOriginally Featured on WARC
Continue ReadingCompliance Industry News Strategy
Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...
Continue ReadingOriginally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...
Continue ReadingGuest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...
Continue ReadingThe Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...
Continue ReadingA version of this post originally featured in AdvertisingWeek Changes to the marketing world haven't been uniform throughout the pandemic, and while direct mail posted solid performance in...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
Submit a Comment