Insights Subscription Marketing Strategy
Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...
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Data GovernanceInsights Subscription Marketing Strategy
Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...
Continue ReadingInsights Subscription Marketing Strategy
An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...
Continue ReadingInsights Subscription Marketing Modeling & Analytics Strategy
As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
Continue ReadingInsights Events Subscription Marketing
Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...
Continue ReadingInsights Subscription Marketing
For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...
Continue ReadingInsights Subscription Marketing
Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!
Continue ReadingAlliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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