Insights Subscription Marketing Strategy

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...

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Insights Subscription Marketing Strategy

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

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Insights Subscription Marketing Modeling & Analytics Strategy

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights Events Subscription Marketing

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

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Insights Subscription Marketing

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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Insights Subscription Marketing

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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