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Topic: Technology

Modeling & Analytics Strategy Technology

Quality Audience Data, Marketing’s Essential Element in Advertising with AI

By Chris Morse on July 11, 2023

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

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Insights Strategy Technology

Doing More with Less: Maximizing One Audience Across Channels

By Matt Frattaroli on February 9, 2023

Given the current economic climate, marketers have been tasked to do more with the same (or less) than they’ve had in recent years. In day-to-day terms, that means brand marketers and...

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Insights Strategy Technology

Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

By St.Clair Mclean on January 4, 2023

Originally featured on AdExchanger

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Compliance Insights Technology

Advertisers, Are You Aware of the Contextual Panacea?

By Matt Frattaroli on February 24, 2022

Originally Featured on AiThority

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By Eric Bratten on January 21, 2020

First published by SAS

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Company News Compliance Programmatic Technology Advanced TV

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

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Company News Modeling & Analytics Technology

The Need for Speed

By Malcolm Houtz on August 15, 2019

Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its SAS...

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