Sneak Peek at Habit Number 3: Your first party data is just the beginning.
Third party data will help you…
Know more about your customers, allowing you to segment and model your data more accurately. Transactional third party data is predictive of buying behaviors, while demographic third party data is descriptive – but both are important.
Optimize experiences in real time and drive prospects through an acquisition or reactivation funnel – in the right channel, with the right offer.
Lower acquisition cost and potentially increase lifetime value.
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