[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Eric Bratten on December 3, 2019

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Eric Bratten

Senior Director, Marketing


Sneak Peek at Habit Number 3: Your first party data is just the beginning.

Third party data will help you…

Know more about your customers, allowing you to segment and model your data more accurately. Transactional third party data is predictive of buying behaviors, while demographic third party data is descriptive – but both are important.

Optimize experiences in real time and drive prospects through an acquisition or reactivation funnel – in the right channel, with the right offer.

Lower acquisition cost and potentially increase lifetime value.

To read more tricks of the trade, download the full eBook now!

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