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Topic: Direct Mail

Strategy Direct Mail Optimization

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on September 29, 2023

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

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Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Eric Bratten on May 31, 2023

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Strategy Direct Mail

3 Creative Ideas for Expanding Direct Mail

By Rene Hamill on January 24, 2023

With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted....

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Insights Strategy Direct Mail

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

By Rene Hamill on February 10, 2022

A version of this post originally featured in AdvertisingWeek

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Events Strategy Direct Mail Advanced TV

Highlights from Winterberry Group’s 2022 Annual Market Outlook

By Mareena Maki on January 28, 2022

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

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Programmatic Strategy Direct Mail

How Triggered Direct Mail Campaigns Can Perform Better

By Kaitlin Dunn Troutman on August 18, 2021

Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also referred...

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Insights Strategy Direct Mail

3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

By Kaitlin Dunn Troutman on April 26, 2021

Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...

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Insights Strategy Direct Mail Data Enrichment

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

By Andrew Nestico on March 25, 2021

Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...

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Insights Modeling & Analytics Direct Mail

30 Data & Analytics Terms Every Marketer Should Know

By Malcolm Houtz on February 25, 2021

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...

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