Insights Modeling & Analytics Direct Mail
Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology...
Continue ReadingInsights Modeling & Analytics Direct Mail
Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology...
Continue ReadingInsights Programmatic Addressable TV Strategy Direct Mail
The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...
Continue ReadingExtensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
Alliant Cooperative Data Solutions ©2021 | Privacy Policy | Do Not Sell My Personal Information | Sitemap
Submit a Comment