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Kaitlin Dunn Troutman

VP, Marketing & Customer Experience

Insights Strategy

Data-Driven Tips for Maximizing Holiday Sales in a Downturn

By Kaitlin Dunn Troutman on September 22, 2022

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

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Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

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Insights Strategy

Don't Let Turnover Damage Your Brand’s Data Strategy

By Kaitlin Dunn Troutman on July 7, 2022

Originally featured on Association of National Advertisers (ANA)

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Programmatic Strategy Direct Mail

How Triggered Direct Mail Campaigns Can Perform Better

By Kaitlin Dunn Troutman on August 18, 2021

Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also referred...

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Insights Strategy Direct Mail

3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

By Kaitlin Dunn Troutman on April 26, 2021

Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...

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Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn Troutman on March 8, 2021

  The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...

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Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn Troutman on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

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Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn Troutman on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Strategy Direct Mail

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on May 14, 2020

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn Troutman on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails ­– and we took away new insights into current challenges for the media buying...

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