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Kaitlin Dunn

Sr. Director, Marketing & Customer Experience

Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Strategy Direct Mail

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn on May 14, 2020

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails ­– and we took away new insights into current challenges for the media...

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