Insights DataHub Membership Strategy
The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...
Continue ReadingAlliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
Harness the potential of first party data across channels
Be indispensable to your clients
Deliver superior targeting to today’s media buyers
Accelerate strategic value for customers
Powering the future of TV Advertising
A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now
For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.
Learn MoreExplore how Alliants systems, processes and people are committed to a culture and practice of ethical and compliant data use.
Data GovernanceInsights DataHub Membership Strategy
The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...
Continue ReadingInsights Modeling & Analytics Strategy Data Enrichment
A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...
Continue ReadingCompany News Insights Industry News
This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...
Continue ReadingInsights Industry News Programmatic
(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...
Continue ReadingThe Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...
Continue ReadingAlliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday,...
Continue ReadingIt’s now easier than ever to find responsive audiences when and where you need them.
Continue ReadingAlliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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