Kaitlin Dunn Troutman

SVP, Operations and Marketing

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn Troutman on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...

Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn Troutman on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn Troutman on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

Insights Industry News Programmatic

The Winding Road of Unique IDs

By Kaitlin Dunn Troutman on March 27, 2020

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn Troutman on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...

Company News

HVDMA Selects Alliant’s Chris Morse as Young Professional of the Year

By Kaitlin Dunn Troutman on December 7, 2017

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday,...