Kaitlin Dunn Troutman

SVP, Operations and Marketing

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn Troutman on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

Strategy Direct Mail Optimization

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on May 14, 2020

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Insights Industry News Programmatic

The Winding Road of Unique IDs

By Kaitlin Dunn Troutman on March 27, 2020

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn Troutman on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails – and we took away new insights into current challenges for the media buying...

Company News

HVDMA Selects Alliant’s Chris Morse as Young Professional of the Year

By Kaitlin Dunn Troutman on December 7, 2017

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct Marketing Association’s Young Professional of 2017. The award will be presented this Friday,...