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Kaitlin Dunn Troutman

SVP, Operations and Marketing

Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

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Insights Strategy

Data-Driven Tips for Maximizing Holiday Sales in a Downturn

By Kaitlin Dunn Troutman on September 22, 2022

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

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Company News

Alliant's New Logo Represents New Ways for Brands to Grow

By Kaitlin Dunn Troutman on September 6, 2022

For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has...

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Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

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Insights Strategy

Don't Let Turnover Damage Your Brand’s Data Strategy

By Kaitlin Dunn Troutman on July 7, 2022

Originally featured on Association of National Advertisers (ANA)

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Company News

Fast Team Growth to Start 2022

By Kaitlin Dunn Troutman on February 28, 2022

Alliant has big plans for 2022 and we’re excited to be starting off the year with new talented associates. The best part? Growth is happening across all areas of the business, including...

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Programmatic Strategy Direct Mail

How Triggered Direct Mail Campaigns Can Perform Better

By Kaitlin Dunn Troutman on August 18, 2021

Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also referred...

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Insights Strategy Direct Mail

3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

By Kaitlin Dunn Troutman on April 26, 2021

Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...

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Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn Troutman on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...

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Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn Troutman on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

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