What to Expect When Optimizing For LTV

Insights

Lifetime value is an important but sometimes mysterious metric that many marketers strive to…

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The Winding Road of Unique IDs

Insights

 

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David Bear Joins Alliant as Senior Sales Director of Digital Audiences

Company News

Mobile and digital specialist eager to expand Alliant’s digital reach

I am looking forward to…

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Alliant’s Analytic Platform Evolution

Insights

In the start-up days of Alliant, the original data science team held SAS as the gold standard…

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RampUp 2020: Debating the Future

Insights

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior…

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Prepare Now for the Post-Cookie Reality

Insights

The timer for the end of third-party cookies has been set by Google – and it’s ticking away.…

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Trends to Watch at LiveRamp’s RampUp 2020

Insights

OTT, Privacy, and Cookies are hot topics at 2020’s winter events

2020 is ramping up (pun…

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Modern Direct Mail Shouldn’t Exist Without Optimization

Insights

As consumers navigate through a complex path to purchase, it’s rarely a digital only or…

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3rd Party Data Will Survive in a Cookie-less World

Insights

With Google’s announcement to end support of cookies in two years, many say that the writing is…

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Revolutionizing Marketing Campaigns with AI

Insights

First published by SAS

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