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New To Clean Rooms? Start Small, But Start Now

By Donna Hamilton on June 12, 2024

Previously featured on AdExchanger As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming...

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Compliance Data & Privacy Data

What Real Consent Should Look Like in Consumer Data Practices

By Allie DeBruyn on June 5, 2024

In the nuanced and complex realm of consumer data collection, the concept of consent has become a major point of discussion. As marketers navigate the early days of increasingly stringent...

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Unleashing Fandom: A Deep Dive into Olympics Fan Insights

By Eric Bratten on May 30, 2024

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

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Insights Strategy AI

Quality Data is the Foundation for AI Audience Success

By Donna Hamilton on April 25, 2024

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

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Company News

New Year, New Talent: Alliant's Latest Hires Driving Success in 2024

By Julie Viscardi on April 3, 2024

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Industry News Strategy CTV

CTV Walls Grow Higher With Walmart & Vizio, But That’s Not a Bad Thing

By Suvadip Choudhury on March 28, 2024

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Insights Strategy Data Cooperative

Charting a New Course and Leading Advertisers Beyond the Cookie

By Mareena Maki on March 12, 2024

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

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Company News Compliance Data

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

By Kaitlin Dunn Troutman on February 28, 2024

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Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Chris Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

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Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

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