Alliant Blog listing page

By

Stay up to date

Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Continue Reading

Company News

Meet the Team: New Top-Tier Talent in Q2

By Julie Viscardi on September 6, 2023

Introducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...

Continue Reading

Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

Continue Reading

Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

Continue Reading

Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

Continue Reading

Company News

Introducing the Newest Faces at Alliant

By Julie Viscardi on August 3, 2023

In the ever-changing world of audience data, people are the true innovators and arbiters of success for Alliant customers. That’s why Alliant is always on the lookout for exceptional...

Continue Reading

Insights Media Data & Privacy

3 Ways Agencies Can Help Clients Navigate the Data Paradigm Shift

By Carly Dome on July 24, 2023

As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...

Continue Reading

Modeling & Analytics Strategy Technology

Quality Audience Data, Marketing’s Essential Element in Advertising with AI

By Chris Morse on July 11, 2023

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

Continue Reading

Industry News Strategy

Why advertisers demanding higher-quality data and transparency will transform media buying

By Matt Frattaroli on June 26, 2023

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

Continue Reading

Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Malcolm Houtz on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Continue Reading

Submit a Comment

Stay up to date