[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

Insights

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

Insights

With often limited budgets and the obligation to use donor money as efficiently as possible,…

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Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

Insights, Events

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from…

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Experience Alliant at IAB's Direct Brand Summit

Insights, Events

Join us at the leading brand conference in NYC!

Heading IAB’s Direct Brand Summit next week? The…

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Preparing for CCPA

Compliance

There are only two short months before the California Consumer Privacy Act goes into effect.…

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Top Subscription Trends from SUBTA’s Recur

Insights, Events

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights…

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Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

Insights

A major wave has crashed over the digital industry: the idea that marketers should only use…

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Four Hot Topics from Digiday's Media Buying Summit

Insights, Events

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content –…

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Nonprofit Marketers: Make the Most of Your Budget With the Right Data

Insights

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the…

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Addressable TV Speak Made Easy

Insights

 

Every industry has its language and acronyms, but it’s not every day that two parallel…

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