Alliant Blog listing page


Stay up to date

Insights Strategy Optimization

Data-Driven Direct Mail: Strategies for Success Amid Rising Costs and Shrinking Lists

By Rene Hamill on July 2, 2024

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...

Continue Reading

Insights Strategy Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

By Carly Dome on June 26, 2024

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

Continue Reading

New To Clean Rooms? Start Small, But Start Now

By Donna Hamilton on June 12, 2024

Previously featured on AdExchanger As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming...

Continue Reading

Compliance Data & Privacy Data

What Real Consent Should Look Like in Consumer Data Practices

By Allie DeBruyn on June 5, 2024

In the nuanced and complex realm of consumer data collection, the concept of consent has become a major point of discussion. As marketers navigate the early days of increasingly stringent...

Continue Reading


Unleashing Fandom: A Deep Dive into Olympics Fan Insights

By Eric Bratten on May 30, 2024

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

Continue Reading

Insights Strategy AI

Quality Data is the Foundation for AI Audience Success

By Donna Hamilton on April 25, 2024

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

Continue Reading

Company News

New Year, New Talent: Alliant's Latest Hires Driving Success in 2024

By Julie Viscardi on April 3, 2024

Continue Reading

Industry News Strategy CTV

CTV Walls Grow Higher With Walmart & Vizio, But That’s Not a Bad Thing

By Suvadip Choudhury on March 28, 2024

Continue Reading

Insights Strategy Data Cooperative

Charting a New Course and Leading Advertisers Beyond the Cookie

By Mareena Maki on March 12, 2024

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

Continue Reading

Company News Compliance Data

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

By Kaitlin Dunn Troutman on February 28, 2024

Continue Reading

Submit a Comment

Stay up to date