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Matt Frattaroli

VP, Digital Platform and Agency Partnerships

Insights Addressable TV Strategy

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

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Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

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Insights Industry News Programmatic

3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say...

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Insights Addressable TV

Addressable TV Speak Made Easy

By Matt Frattaroli on October 15, 2019

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of...

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable lift in KPIs. But...

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