Insights Strategy Technology

Given the current economic climate, marketers have been tasked to do more with the same (or less) than they’ve had in recent years. In day-to-day terms, that means brand marketers and...

Insights Strategy

Brand marketers may find themselves seeking a silver bullet to achieve their first-party data goals, but there’s no one-size-fits-all solution. To be effective, first-party data assets must...

DataHub Membership Strategy

Originally Featured on WARC

Insights Industry News Advanced TV

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

Compliance Insights Technology

Originally Featured on AiThority 

Insights

Originally Featured in Advertising Week

Insights Strategy Advanced TV

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Insights Industry News Programmatic Strategy

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...

Insights Industry News Programmatic

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this...

Insights Advanced TV

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable...