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Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...
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Insights Industry News Programmatic Strategy
The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...
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Insights Industry News Programmatic
With Google’s announcement to end support of cookies, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this change won’t...
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Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of addressable...
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Insights Programmatic Strategy Advanced TV
Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...
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