Previously featured on ANA
Continue ReadingPreviously featured on ANA
Continue ReadingWelcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...
Continue ReadingOriginally Featured on Street Fight Mag Marketers and brands know they are losing access to the third-party cookies that once fueled their marketing and ad campaigns. But even with the...
Continue ReadingInsights Strategy Data Enrichment
Originally featured on ANA
Continue ReadingWith a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...
Continue ReadingBrands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...
Continue ReadingInsights DataHub Membership Strategy
The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...
Continue ReadingOriginally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...
Continue ReadingOriginally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...
Continue ReadingInsights Strategy Data Enrichment
Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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