Previously featured on AdExchanger As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming...
Continue ReadingPreviously featured on AdExchanger As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming...
Continue ReadingArtificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...
Continue ReadingInsights Strategy Data Enrichment Data Cooperative
Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...
Continue ReadingPreviously featured on ANA
Continue ReadingWelcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...
Continue ReadingOriginally Featured on Street Fight Mag Marketers and brands know they are losing access to the third-party cookies that once fueled their marketing and ad campaigns. But even with the...
Continue ReadingInsights Strategy Data Enrichment
Originally featured on ANA
Continue ReadingWith a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...
Continue ReadingBrands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...
Continue ReadingInsights DataHub Membership Strategy
The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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