Alliant Blog listing page

By

Stay up to date

Picture of Donna Hamilton

Donna Hamilton

Chief Innovation Officer

Insights Strategy

Doing More with Less: Leveraging a Cooperative to Boost First-Party Data

By Donna Hamilton on March 8, 2023

Welcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

Continue Reading

Insights Strategy

How to Overcome Roadblocks in Your First-Party Data Roadmap

By Donna Hamilton on December 12, 2022

Originally Featured on Street Fight Mag Marketers and brands know they are losing access to the third-party cookies that once fueled their marketing and ad campaigns. But even with the...

Continue Reading

Insights Strategy Data Enrichment

Real Ways to Deliver ROI with Data Enrichment

By Donna Hamilton on November 1, 2022

Originally featured on ANA

Continue Reading

Insights Strategy

How to Plan and Execute a Successful Data Test

By Donna Hamilton on July 11, 2022

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

Continue Reading

Insights DataHub Membership Strategy

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

Continue Reading

Insights Strategy

3 Steps Brands Can Take to Build First-Party Data Practices

By Donna Hamilton on November 17, 2021

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Continue Reading

Insights Strategy

Why Now is the Time For Brands to (Re)build Accurate Data Dictionaries

By Donna Hamilton on November 4, 2021

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Continue Reading

Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

Continue Reading

Submit a Comment

Content not found

Stay up to date