Insights Strategy

Welcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

Insights Strategy

Originally Featured on Street Fight Mag Marketers and brands know they are losing access to the third-party cookies that once fueled their marketing and ad campaigns. But even with the...

Insights Strategy Data Enrichment

Originally featured on ANA

Insights Strategy

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

Insights DataHub Membership Strategy

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

Insights Strategy

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Insights Strategy

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Insights Programmatic Strategy

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...