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Donna Hamilton

SVP, Data Acquisition & Activation

Insights Strategy

3 Steps Brands Can Take to Build First-Party Data Practices

By Donna Hamilton on November 17, 2021

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of...

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Insights Strategy

Why Now is the Time For Brands to (Re)build Accurate Data Dictionaries

By Donna Hamilton on November 4, 2021

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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