Donna Hamilton

Chief Innovation Officer

Why Now is the Time For Brands to (Re)build Accurate Data Dictionaries

By Donna Hamilton on November 4, 2021

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Insights Strategy Data Enrichment

3 Easy Ways to Apply Data Enrichment

By Donna Hamilton on May 13, 2021

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

Company News Modeling & Analytics Programmatic Strategy

Measuring Data Quality with Truthset

By Donna Hamilton on February 2, 2021

Last updated: March 2023

Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Donna Hamilton on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...