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[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

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Donna Hamilton

SVP, Data Strategy

Alliant_Podcast_Sep2018_1

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard Lowden, the CEO of RTBiQ, if he would be willing for me to interview him for the inaugural edition.

RTBIQ is a mobile-first DSP and valued partner of Alliant. This version of our chat includes Richard’s wide-ranging comments about mobile marketing strategy, the value of insight from purchase data, and the opportunities for advertisers in a post-cookie world.

Listen in!

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