Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

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Andrew Nestico

Sales Director, Client Engagement


Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!


Every subscription marketer knows the pain of “churn and burn”. Retaining a customer is often times harder than acquiring one in the first place. And if you have a high CPA (cost per acquisition) and don’t turn a profit on new customers until the 3rd or 4th shipment, the struggle is real.

Clearly, attrition is a problem. But how do you stop the bleeding?

It all starts with acquiring the right subscriber.

Learn how to predict the future profitability of every prospect so you can start dodging future-churners and doubling down on building a more high-value following.

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