Insights Strategy Data & Privacy
When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...
Continue ReadingAlliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
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Data GovernanceInsights Strategy Data & Privacy
When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...
Continue ReadingCompliance Strategy Data & Privacy
In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today,Alliant is excited to announce that it has strengthened...
Continue ReadingCompliance Industry News Strategy
It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...
Continue ReadingCompliance Industry News Strategy
Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...
Continue ReadingWhile most of the country is just now breaking out of lockdown, state legislatures from coast to coast have been busy over the past 14+ months hammering out privacy laws. Here in the U.S.,...
Continue ReadingCompliance Insights Industry News
At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...
Continue ReadingThere are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...
Continue ReadingAlliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...
Continue ReadingCompany News Compliance Programmatic Advanced TV
In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!
Continue ReadingAchieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part of...
Continue ReadingAlliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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