Compliance Insights

Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most certifications...

Insights Subscription Marketing

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

Compliance Insights

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

Compliance Insights

A New Link in the Secure Data Supply Chain Note:This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification.You can download the...

Insights

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Insights

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

Insights

AsAdvertising Week 2015kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in real...