Choose the Right Audience for Your Campaign in 2 Steps

By Mitchell Eisenberg on July 20, 2017

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Mitchell Eisenberg

SVP, General Counsel & Data Compliance Officer


There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Chris Hemick, Alliant’s Director, Product Marketing & Content, addresses this problem in a guest post published on the Oracle blog this week. Check it out and learn how to thoroughly evaluate audience data beyond demographic accuracy.

For more information about Alliant Audiences, contact the Audience Help Desk.

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