Alliant Blog listing page

By

Stay up to date

Picture of Chris Morse

Chris Morse

Senior Director, Platform Partnerships

Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Chris Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

Continue Reading

Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

Continue Reading

Modeling & Analytics Strategy Technology

Quality Audience Data, Marketing’s Essential Element in Advertising with AI

By Chris Morse on July 11, 2023

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

Continue Reading

Compliance Programmatic Advanced TV

RampUp 2020: Debating the Future

By Chris Morse on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps the...

Continue Reading

Insights

Trends to Watch at LiveRamp’s RampUp 2020

By Chris Morse on February 17, 2020

OTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...

Continue Reading

Insights Industry News Programmatic Advanced TV

2020 Insights from Alliant’s Digital Team

By Chris Morse on December 30, 2019

Addressable TV, politics, pricing and more

Continue Reading

Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Continue Reading

Company News Compliance Programmatic Technology Advanced TV

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

Continue Reading

Company News Programmatic

An Alliant Partnership Means More Qualified Audiences for RTBiQ Users

By Chris Morse on August 24, 2017

Alliant is excited to announce apartnership with RTBiQ, the cross-device, cross-format ad platform.

Continue Reading

Submit a Comment

Stay up to date