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Eric Bratten

Senior Director, Marketing

Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

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Insights Industry News Technology

The Ally: Featuring Andy Schonfeld from Tatari

By Eric Bratten on October 4, 2023

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

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Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

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Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Eric Bratten on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Eric Bratten on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Eric Bratten on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Eric Bratten on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...

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Insights Subscription Marketing Strategy

5 Data Habits of Successful Consumer Marketers

By Eric Bratten on November 9, 2020

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...

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Insights Facebook Programmatic Strategy Advanced TV Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Eric Bratten on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

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Insights Subscription Marketing Strategy

Exclusive Subscription Marketing Insights from Alliant’s CEO

By Eric Bratten on September 21, 2020

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

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