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Eric Bratten

Senior Director, Marketing

Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Eric Bratten on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to spread...

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By Eric Bratten on January 21, 2020

First published by SAS

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Insights

[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Eric Bratten on December 3, 2019

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Eric Bratten on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study and...

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Insights Events

Experience Alliant at IAB's Direct Brand Summit

By Eric Bratten on November 12, 2019

Join us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...

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Insights Events

The Official Alliant Guide to the Digiday Media Buying Summit

By Eric Bratten on October 10, 2019

4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...

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Company News

New Audiences for a New Season

By Eric Bratten on April 18, 2017

Spring is in the air and with the arrival of warmer weather retailers traditionally look forward to a boost in traffic to their brick-and-mortar stores. However, with accelerating changes...

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Insights

Ad Blocking is On the Rise: 4 Easy Steps Digital Marketers Can Take to Prevent It

By Eric Bratten on November 11, 2016

Creating a positive user experience is key to any successful campaign. So, it should come as no surprise that consumers have turned to ad blockers to combat the negative impacts of digital...

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Company News

New Audiences, New Destinations

By Eric Bratten on June 14, 2016

Alliant is pleased to announce the release of 199 new digital audiences, now available in all major ad-tech platforms. These segments blend a unique source of transactional, auto, social,...

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