Alliant Blog listing page

By

Stay up to date

Picture of Mareena Maki

Mareena Maki

Senior Manager, Marketing

Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Continue Reading

Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

Continue Reading

Insights Events Industry News

5 Quick Takeaways from the 2023 Kickoff Event Season

By Mareena Maki on February 2, 2023

January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...

Continue Reading

Insights Industry News

Let Data be your Guide in Uncertain Times

By Mareena Maki on April 25, 2022

Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience.

Continue Reading

Insights Events Strategy

Key Takeaways from RampUp 2022

By Mareena Maki on March 7, 2022

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

Continue Reading

Events Strategy Direct Mail Advanced TV

Highlights from Winterberry Group’s 2022 Annual Market Outlook

By Mareena Maki on January 28, 2022

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Continue Reading

Industry News Strategy

What Marketers Can Expect in 2022

By Mareena Maki on December 9, 2021

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Continue Reading

Insights Events Industry News

Key Takeaways from AdExchanger’s Programmatic I/O 2021

By Mareena Maki on October 29, 2021

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

Continue Reading

Insights

4 Key Areas Impacting the Holiday Season

By Mareena Maki on October 18, 2021

The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...

Continue Reading

Events

Meet Us at AdExchanger’s Programmatic I/O 2021 in NYC

By Mareena Maki on October 5, 2021

Live events are back! The Alliant team will be onsite at AdExchanger’s Programmatic I/O conference on October 25-26, 2021 at the New York Marriott Marquis.

Continue Reading

Submit a Comment

Stay up to date