The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...
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The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...
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The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...
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January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...
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Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience.
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The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...
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The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...
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It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...
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October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...
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The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...
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Live events are back! The Alliant team will be onsite at AdExchanger’s Programmatic I/O conference on October 25-26, 2021 at the New York Marriott Marquis.
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