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Mareena Maki

Senior Manager, Marketing

Events

Meet Us at AdExchanger’s Programmatic I/O 2021 in NYC

By Mareena Maki on October 5, 2021

Live events are back! The Alliant team will be onsite at AdExchanger’s Programmatic I/O conference on October 25-26, 2021 at the New York Marriott Marquis.

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Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Mareena Maki on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

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Insights Events Nonprofit

Conferencing from the Comfort of Your Home (or Office!)

By Mareena Maki on July 28, 2020

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

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Insights Industry News

Marketing Together: A New Normal

By Mareena Maki on May 7, 2020

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

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Insights Industry News

Marketing Together: Staying Connected

By Mareena Maki on April 23, 2020

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

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Insights Industry News

Marketing Together: By the Numbers

By Mareena Maki on April 9, 2020

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining to...

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Mareena Maki on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Hello 2020!

By Mareena Maki on January 9, 2020

The busiest spending season has come to a close, and consumers now have their sights set on starting the New Year off right. For many, this means setting new goals to aspire towards in the...

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