Insights Events Nonprofit

Conferencing from the Comfort of Your Home (or Office!)

By Natalie Carnazza on July, 28 2020

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Natalie Carnazza

Marketing Coordinator

ANA Virtual Nonprofit Conference

Join Alliant for the upcoming ANA Virtual Nonprofit Conference

With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new opportunities to catch up with marketers. We are excited to announce our first virtual event sponsorship – the ANA Virtual Nonprofit Conference! To prepare for the show, here is a sneak peak of what we have been up to in recent months, where we’ve partnered closely with nonprofits through difficult times. Perhaps it will give you an idea of how Alliant can help you meet your donor acquisition and retention goals.

A story of success

Alliant’s insights for nonprofit marketers are more powerful than ever. With all that time we saved not on the road – we focused on integrating new DataHub Members – many of whom are nonprofits. See new nonprofit data in action in our latest case study, highlighting a national family health services organization. They saw a 30% increase in response rate from donors compared to other audience sources. In addition, the client “gained some interesting insight into who their donors are”. The nonprofit marketer has since fully rolled out using the Alliant model, activating larger audience quantities in all direct mail campaigns.

Support through difficult times

In April, Alliant prioritized nonprofit support by offering special pricing on audience solutions. Ahead of GivingTuesday’s COVID-19 Day of Giving, Alliant offered all 501© (3) organizations reduced pricing and a free Facebook audience upload to help connect fundraisers with those most likely to donate to their cause. The team is still able to deliver on this offer for any nonprofits attending the ANA Virtual Nonprofit Conference. Set up a quick virtual coffee with one of our nonprofit audience experts to get started!

Audiences for good

A good data provider can help you reach donors to “do good”, but a great provider is one your organization feels good about working with, too. Alliant is proud to have been named as one of the first in the industry to achieve certification in Data Transparency from the IAB Tech Lab!

With 62 syndicated nonprofit audience segments included in Alliant’s Digital Taxonomy, there’s no shortage of audiences to help you reach the right donors by their propensity to donate to a specific organization or cause. Sample audiences include American Red Cross and Habitat for Humanity (by organization) as well as Health/Disease Research and Veteran Support (by cause). Don’t see an audience that is the right fix? We can deliver custom audiences for any channel – what about that cappuccino and we can discuss how that fits into your strategy?”

Let’s catch up

Our team would love to catch up during the event – to hear about your goals for 2020, and beyond. While we can’t buy you a cup of coffee in person, we would love to send you a Starbucks gift card to enjoy while virtually meeting with one of our team members. We will also be available throughout the conference on the interactive platform, Grip, which allows sponsors and attendees to connect one-on-one.

Haven’t registered for the ANA Nonprofit Virtual Conference yet? You won’t want to miss it - the lineup for this event is jammed packed with noteworthy speakers from organizations such as the Parkinson’s Foundation and Children’s Miracle Network Hospitals®. Register today and come join us!

Whether this is your first virtual event, or you’re a pro, get ready for nonprofit insights brought to you wherever you are! If you have any questions or want to talk shop before the event, feel free to reach out!

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