Alliant Blog

Don't Let Turnover Damage Your Brand's Data Strategy

How to Manage the Loss of a Data Partner

What You Need to Know About the Upfronts and CTV

How to Enhance the Customer Experience with Data Collaboration

Why Data Cooperatives May Be a Path Forward for Identity Solutions

Topic: Direct Mail

Insights Modeling & Analytics Strategy Direct Mail Optimization

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...