Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
This webinar will serve as a guide on how to increase your overall direct mail efforts, volume, and performance
Insights Modeling & Analytics Strategy Direct Mail Optimization
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
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Insights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...
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Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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