Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now
Insights Modeling & Analytics Direct Mail
Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...
Continue Reading
Insights Modeling & Analytics Strategy Direct Mail Optimization
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
Continue Reading
Insights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...
Continue Reading
Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
Submit a Comment