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Insights Modeling & Analytics Strategy Direct Mail Optimization
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
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Insights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...
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