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The DataHub
Powering Audience Solutions

Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.

People-based

Future-proofed

Multi-channel

20+ Years of experience

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Audience Solutions

Audience Targeting
People-based audiences rooted in billions of transactions.

Data Enrichment
Your first party data, supersized.

Optimization
Optimize for the metrics that mean the most.

Credit Solutions
A robust source of alternative data for credit decisions.
Market
Alliant Serves

Brands

Harness the potential of first party data across channels

Agencies

Be indispensable to your clients

Platforms

Deliver superior targeting to today’s media buyers

Direct Mail Partners

Accelerate strategic value for customers

Advanced TV Buyers

Powering the future of TV Advertising
Audience Guides
Automotive

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Consumer Packaged Goods

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New Movers

Political

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WEBINAR : Delivering Growth in Direct Mail

This webinar will serve as a guide on how to increase your overall direct mail efforts, volume, and performance

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CPG Data Tells the Story of Us, and It’s a Custom One

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Educational Travel Not-for-Profit Finds the Best Catalog Response Results with Alliant

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Telco Brand Leverages Custom Audience Models to Drive Higher Video Engagement

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How Alliant’s Data-Driven Audience Strategy Transformed a Leading Hotel Brand’s Acquisition Campaign

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Home Warranty Company Protects Homeowners and Their Bottom Line Through Data Optimization

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Collectibles Company Reactivates Inactive Customers with Data-Driven Direct Mail

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CPG Data Tells the Story of Us, and It’s a Custom One

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Delivering Growth in Direct Mail: A How-To Guide on Going Bigger in 2025

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Company
About Alliant

Great People. Great Data. Great Results.

For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.
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Data Governance

Compliance
by Design

Explore how Alliants systems, processes and people are committed to a culture and practice of ethical and compliant data use.
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Don't Let Turnover Damage Your Brand's Data Strategy

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How to Manage the Loss of a Data Partner

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What You Need to Know About the Upfronts and CTV

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How to Enhance the Customer Experience with Data Collaboration

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Why Data Cooperatives May Be a Path Forward for Identity Solutions

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St.Clair Mclean

SVP, Infrastructure and Security

Insights Strategy Technology

Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

By St.Clair Mclean on January 4, 2023

Originally featured on AdExchanger

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