C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a collaborative corporate culture.
Key talking points:
- Breaking down silos that impact marketing leaders and their organizations.
- Embracing emerging marketing channels and technology advancements.
- Achieving positive impact of marketing with cross-collaboration.
Listen to the latest CMO Alliance podcast and lean into departmental motivators that encourage collaboration across the organization and drives corporate performance.
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