C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a collaborative corporate culture.
Key talking points:
Breaking down silos that impact marketing leaders and their organizations.
Embracing emerging marketing channels and technology advancements.
Achieving positive impact of marketing with cross-collaboration.
Listen to the latest CMO Alliance podcast and lean into departmental motivators that encourage collaboration across the organization and drives corporate performance.