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JoAnne Monfradi Dunn

President & CEO

Insights Industry News

Silo Breaking C-Suites: A CEO's Perspective on the Role of CMOs

By JoAnne Monfradi Dunn on April 12, 2023

C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...

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Insights Industry News Strategy

3 Key Areas Every Marketer Should Focus Energy in 2023

By JoAnne Monfradi Dunn on November 30, 2022

Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...

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Insights Strategy

This Election Year Reach for People, Not Just Voters

By JoAnne Monfradi Dunn on October 17, 2022

As political campaigns race to spend a record $10 billion to influence November 8 outcomes, many are relying on a tried-and-true strategy of targeting voters to influence their decisions.

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Insights Strategy

This is the Year for Political Campaigns to Prep for a Cookieless 2024

By JoAnne Monfradi Dunn on September 28, 2022

Originally featured on The Drum

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Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...

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Four Take-aways from the State of the Union Every Marketer Should Know

By JoAnne Monfradi Dunn on January 13, 2016

The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done.The DMA recently released a blog...

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