C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...
Continue ReadingC-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...
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Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...
Continue ReadingAs political campaigns race to spend a record $10 billion to influence November 8 outcomes, many are relying on a tried-and-true strategy of targeting voters to influence their decisions.
Continue ReadingOriginally featured on The Drum
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For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...
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To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...
Continue ReadingThe Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done. The DMA recently released a blog...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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