Malcolm Houtz

SVP, Data Science

Model Development is a Team Sport

By Malcolm Houtz on August 24, 2021

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their company...

Insights Modeling & Analytics Strategy

The Power in Marketers Understanding Predictive Modeling Methodologies

By Malcolm Houtz on May 6, 2021

Insights Modeling & Analytics Direct Mail

30 Data & Analytics Terms Every Marketer Should Know

By Malcolm Houtz on February 25, 2021

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...

Company News Modeling & Analytics Technology

The Need for Speed

By Malcolm Houtz on August 15, 2019

Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its SAS...

Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...