Tate Rogers

Principal Data Scientist

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Tate Rogers on September 12, 2023

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Tate Rogers on August 21, 2023

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Tate Rogers on August 8, 2023

Originally published on the AW360 blog

Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Tate Rogers on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Insights Modeling & Analytics

Propensity Modeling for Marketing

By Tate Rogers on April 6, 2023

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

Insights Modeling & Analytics Strategy

A Human Approach to Limiting Bias in Marketing Audience Development

By Tate Rogers on January 25, 2022

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...