Tate Rogers

Senior Data Scientist

A Human Approach to Limiting Bias in Marketing Audience Development

By Tate Rogers on January 25, 2022

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics

Propensity Modeling for Marketing

By Tate Rogers on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Tate Rogers on September 24, 2019

Last Updated: September 2021 Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to...