Insights Modeling & Analytics Strategy
Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...
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Data GovernanceInsights Modeling & Analytics Strategy
Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...
Continue ReadingOriginally published on the AW360 blog
Continue ReadingInsights Industry News Consumer Spend
Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.
Continue ReadingWith the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...
Continue ReadingInsights Modeling & Analytics Strategy
In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...
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