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William Adam

SVP, Database Development & Technology

Company News Insights Modeling & Analytics

Alliant’s Analytic Platform Evolution

By William Adam on March 17, 2020

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to...

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.