Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking marketing data solutions, and Alliant has achieved Elite Partner status based on integration excellence, a collaborative working relationship, and industry thought leadership.
The Alliant and LiveRamp partnership has grown over the years from data onboarding and digital audience distribution to include Liveramp’s IdentityLink, which allows for people-based marketing initiatives across digital channels and Addressable TV segment distribution to cable and satellite providers for audience targeting on linear TV.
“LiveRamp’s industry leading solutions make it possible for Alliant to seamlessly leverage audiences across channels for our clients, including the exciting and quickly growing Addressable Linear TV space,” says Matt Frattaroli, Alliant VP of Digital Platform & Agency Partnerships.
“Alliant is known as ‘The Audience Company’ for good reason: with over 1,800 segments based on transactional and behavioral data, making them a leader for retail, D2C and finance audiences,” says Kathleen Matawaran, Customer Success Manager, Data Partnerships at LiveRamp.