Michael Berger

VP, Audience Solutions Sales

Insights DataHub Membership Nonprofit Strategy

A Nonprofit’s Secret Weapon for Post-Pandemic Success? Data Co-op Membership

By Michael Berger on May 28, 2021

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to...

Insights Nonprofit Strategy

Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

By Michael Berger on December 2, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

Insights Events Subscription Marketing

Top Subscription Trends from SUBTA’s Recur

By Michael Berger on November 5, 2019

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Michael Berger on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on reaching...

Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War veterans...