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Rene Hamill

VP of Client Engagement

Insights Data Cooperative

Debunking the Myths of Data Cooperatives

By Rene Hamill on May 30, 2023

Marketers work across many sources and disciplines of data. After all, data is truly a space full of possibilities, and partners. As marketers are tasked to lead the charges on big...

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Insights Strategy Direct Mail

3 Creative Ideas for Expanding Direct Mail

By Rene Hamill on January 24, 2023

With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted....

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DataHub Membership Strategy

How to Enhance the Customer Experience with Data Collaboration

By Rene Hamill on June 2, 2022

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

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Insights Strategy

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

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Insights Strategy Direct Mail

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

By Rene Hamill on February 10, 2022

A version of this post originally featured in AdvertisingWeek

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Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

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Insights Strategy

What to Expect When Optimizing For LTV

By Rene Hamill on March 30, 2020

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

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Insights Modeling & Analytics Strategy Direct Mail Optimization

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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DataHub Membership Facebook

Being an Alliant Member Means Better Facebook Targeting, Too

By Rene Hamill on August 3, 2017

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...

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Insights Strategy Direct Mail

Four Tips for Using Your Favorite Model After the Merge

By Rene Hamill on August 15, 2016

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