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Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...
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The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...
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Insights Programmatic Strategy Direct Mail Advanced TV
The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...
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Insights Industry News Advanced TV
Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...
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Insights Industry News Advanced TV
TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...
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Insights Industry News Advanced TV
Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...
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Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...
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Events Strategy Direct Mail Advanced TV
The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...
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Insights Facebook Programmatic Strategy Advanced TV Optimization
Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...
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