Alliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...
Continue ReadingAlliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...
Continue ReadingThere’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?
Continue ReadingEach New Year brings a new focus on “what’s hot”. For consumer products, it’s the Consumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...
Continue ReadingAs Advertising Week 2015 kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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