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Rick Witsell

SVP, Corporate Communications

Company News

Alliant’s Donna Hamilton Selected as IAB Data Rockstar

By Rick Witsell on October 2, 2019

Alliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...

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Insights

Choose the Right Audience for Your Campaign in 2 Steps

By Rick Witsell on July 20, 2017

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

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Insights

Key Insights from Winterberry Group’s 2016 Outlook

By Rick Witsell on January 18, 2016

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s the Consumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

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Insights

The Premium Value of Data – Recognized by Advertisers & Publishers Alike

By Rick Witsell on September 28, 2015

As Advertising Week 2015 kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in...

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