Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now
Insights Subscription Marketing Modeling & Analytics Strategy
As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
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Company News Modeling & Analytics Technology
Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its SAS...
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Insights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which superhero...
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Insights Modeling & Analytics Strategy
We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...
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Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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