Company News Insights Modeling & Analytics
In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...
Continue ReadingCompany News Insights Modeling & Analytics
In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
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First published by SAS
Continue ReadingInsights Subscription Marketing Modeling & Analytics Strategy
As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
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Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...
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Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its...
Continue ReadingInsights Modeling & Analytics Strategy Direct Mail
When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...
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We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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