Solutions
The DataHub
Powering Audience Solutions

Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.

People-based

Future-proofed

Multi-channel

20+ Years of experience

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Audience Solutions

Audience Targeting
People-based audiences rooted in billions of transactions.

Data Enrichment
Your first party data, supersized.

Optimization
Optimize for the metrics that mean the most.

Credit Solutions
A robust source of alternative data for credit decisions.
Market
Alliant Serves

Brands

Harness the potential of first party data across channels

Agencies

Be indispensable to your clients

Platforms

Deliver superior targeting to today’s media buyers

Direct Mail Partners

Accelerate strategic value for customers

Advanced TV Buyers

Powering the future of TV Advertising
Audience Guides
Automotive

Back-to-School

Consumer Packaged Goods

Family Celebrations

Food & Beverage

Holiday

Home & Garden

Leisure & Recreation

New Movers

Political

Resolutions & Fitness

Sports

Spring & Summer Travel

Winter Travel

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Trending

Unlocking Strategic Omnichannel Potential

Tue., Dec. 10th | 12:00pm – 1:00pm EST

A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now

CPG Data Tells the Story of Us, and It’s a Custom One

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Resources
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Blog

Events

In the News

Case Studies

Data Cards
Success Stories

Educational Travel Not-for-Profit Finds the Best Catalog Response Results with Alliant

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Telco Brand Leverages Custom Audience Models to Drive Higher Video Engagement

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How Alliant’s Data-Driven Audience Strategy Transformed a Leading Hotel Brand’s Acquisition Campaign

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Home Warranty Company Protects Homeowners and Their Bottom Line Through Data Optimization

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Collectibles Company Reactivates Inactive Customers with Data-Driven Direct Mail

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View Case Studies

Latest Posts

RampUp 2025: The Big Five Data Takeaways

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The Ally: Featuring Sam Rahe from LiveRamp

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Company
About Alliant

Great People. Great Data. Great Results.

For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.
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Data Governance

Compliance
by Design

Explore how Alliants systems, processes and people are committed to a culture and practice of ethical and compliant data use.
Data Governance
Join the Team

Contribute to the future of data-driven marketing and advance your career.
Open Positions
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Don't Let Turnover Damage Your Brand's Data Strategy

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How to Manage the Loss of a Data Partner

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What You Need to Know About the Upfronts and CTV

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How to Enhance the Customer Experience with Data Collaboration

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Why Data Cooperatives May Be a Path Forward for Identity Solutions

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Topic: Programmatic

Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association(HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Company News Programmatic

An Alliant Partnership Means More Qualified Audiences for RTBiQ Users

By Christopher Morse on August 24, 2017

Alliant is excited to announce apartnership with RTBiQ, the cross-device, cross-format ad platform.

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Company News Programmatic

Alliant Audiences to be Distributed Through Adobe Audience Marketplace

By Donna Hamilton on November 10, 2015

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