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Topic: Programmatic

Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Chris Hemick on September 24, 2019

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Company News Compliance Programmatic Addressable TV Technology

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

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Company News Compliance Programmatic Addressable TV

Alliant Receives TAG Verification

By Nicholas Godlove on July 25, 2019

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 1/21/2021 Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Company News Programmatic

An Alliant Partnership Means More Qualified Audiences for RTBiQ Users

By Chris Morse on August 24, 2017

Alliant is excited to announce a partnership with RTBiQ, the cross-device, cross-format ad platform.

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Company News Programmatic

Alliant Audiences to be Distributed Through Adobe Audience Marketplace

By Chris Hemick on November 10, 2015

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