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Insights Industry News Programmatic Strategy

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...

Insights Industry News Programmatic

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this...

Insights Industry News Programmatic Advanced TV

Addressable TV, politics, pricing and more

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Insights Modeling & Analytics Programmatic Strategy

Last Updated: September 2021 Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to...

Company News Compliance Programmatic Technology Advanced TV

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

Company News Compliance Programmatic Advanced TV

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

Insights Programmatic Strategy Advanced TV

Updated: 3/2/2021 Alliant originally created this guide in 2018 to help data buyers find transparent and trustworthy partners. The world has changed a lot since then, so we thought it was...

Insights Programmatic Strategy

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

Company News Programmatic

Alliant is excited to announce a partnership with RTBiQ, the cross-device, cross-format ad platform.