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Topic: Strategy

Insights Strategy

Data-Driven Tips for Maximizing Holiday Sales in a Downturn

By Kaitlin Dunn Troutman on September 22, 2022

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

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Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

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Insights Strategy

How to Plan and Execute a Successful Data Test

By Donna Hamilton on July 11, 2022

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

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Insights Strategy

Don't Let Turnover Damage Your Brand’s Data Strategy

By Kaitlin Dunn Troutman on July 7, 2022

Originally featured on Association of National Advertisers (ANA)

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Insights DataHub Membership Strategy

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

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DataHub Membership Strategy

How to Enhance the Customer Experience with Data Collaboration

By Rene Hamill on June 2, 2022

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

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DataHub Membership Strategy

Why Data Cooperatives May Be a Path Forward for Identity Solutions

By Matt Frattaroli on May 25, 2022

Originally Featured on WARC

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Compliance Industry News Strategy

What Marketers Should Know About Privacy Law Compliance in the U.S.

By Mitchell Eisenberg on May 16, 2022

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

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Insights Strategy

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

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Insights Strategy Advanced TV

3 Best Practices for Planning a Data-Driven TV Ad Campaign

By Brett Sanderson on March 14, 2022

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

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