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Topic: Strategy

Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...

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Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Chris Hemick on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Chris Hemick on September 24, 2019

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Compliance Strategy

Benefits of Achieving Data Security Certification

By Nicholas Godlove on July 12, 2019

Achieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part...

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Updated: 1/21/2021 Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...

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Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

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Insights Strategy Direct Mail

Four Tips for Using Your Favorite Model After the Merge

By Rene Hamill on August 15, 2016

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