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Insights Modeling & Analytics Strategy

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

Industry News Strategy

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Insights Strategy

Originally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Insights Strategy

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Insights Modeling & Analytics Strategy

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their company...

Programmatic Strategy Direct Mail

Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also referred...

Company News DataHub Membership Programmatic Strategy

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

Insights DataHub Membership Nonprofit Strategy

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to...

Insights Strategy Data Enrichment

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...