Insights DataHub Membership Strategy
The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...
Continue ReadingInsights DataHub Membership Strategy
The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...
Continue ReadingInsights DataHub Membership Modeling & Analytics Industry News Strategy
Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...
Continue ReadingCompany News Modeling & Analytics Programmatic Strategy
Last updated: March 2023
Continue ReadingInsights Modeling & Analytics Strategy Data Enrichment
A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...
Continue ReadingInsights Strategy Data Enrichment
Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...
Continue ReadingInsights Subscription Marketing Strategy
Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...
Continue ReadingInsights Facebook Programmatic Strategy Advanced TV Optimization
Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...
Continue ReadingInsights Subscription Marketing Strategy
An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...
Continue ReadingInsights Modeling & Analytics Strategy
The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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