Alliant Blog listing page

By

Stay up to date

Topic: Strategy

Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Mareena Maki on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

Continue Reading

Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Eric Bratten on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...

Continue Reading

Insights Subscription Marketing Strategy

5 Data Habits of Successful Consumer Marketers

By Eric Bratten on November 9, 2020

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021. Subscription...

Continue Reading

Insights Facebook Programmatic Strategy Advanced TV Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Eric Bratten on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

Continue Reading

Insights Subscription Marketing Strategy

Exclusive Subscription Marketing Insights from Alliant’s CEO

By Eric Bratten on September 21, 2020

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Continue Reading

Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

Continue Reading

Insights Strategy Advanced TV

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Continue Reading

Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Eric Bratten on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to spread...

Continue Reading

Insights Strategy

What to Expect When Optimizing For LTV

By Rene Hamill on March 30, 2020

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

Continue Reading

Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it does...

Continue Reading

Submit a Comment

Stay up to date